Pauly d hair spray

No one uses hair gel quite like Pauly “DJ Pauly D” DelVecchio.

Since the original Jersey Shore premiered in 2009 on MTV, DelVecchio has been rocking the same blowout, using impressive amounts of product to perfect his now-signature spikes.

Ten years later, his life has changed significantly — he’s a world-famous DJ now — but his hair, without fail, remains a constant.

So, as PEOPLE can exclusively announce, it only makes sense that DelVecchio, 39, has partnered with Henkel’s göt2b as a brand ambassador.

Pauly d hair gel

He will also create limited edition products with exclusive artwork for the brand.

“For me, I don’t do many of these types of endorsements,” he says. “I only do things that I organically, genuinely love and obviously hair is such a big part of my life.

This is the best product that I’ve been using my entire life, so it only made sense.”

After all, he jokes, “God b